Welcome to Webmites
Webmites is Sally Piracha, a Brisbane-based communications specialist with over thirty years experience. The Webmites concept was born from an on-paper rant Sal had after meeting a new client. Blood boiling, Sal wrote down her many frustrations with the client's situation. (You can read about that here.)
Long story short, Sal has some golden rules for Webmites:
Get serious about low cost, high impact marketing.
Have a marketing plan and a budget to cover it.
A website is not a marketing plan.
A digital marketing plan is not a marketing plan.
Know your stakeholders and how to communicate with them.
Just because we can doesn't mean we should.
Sal's various roles have included Entertainment Publicist, Radio Copywriter, Export Logistics Coordinator, Customer Service Representative, Project Manager, Organisational Change Manager, Blogger, Website Creator, Film Reviewer and Graphic Artist.
Since embracing the freelance life, Sal has worked with the following clients:
Wingham Sesquicentenary of Public Education - Wingham NSW
The Vintage Apron - Capalaba QLD
Stockdales for Hair - Capalaba QLD
Agridome - Mansfield, VIC
Redland Rhapsody Chorus - Redlands, QLD
The Royal Institute for Deaf and Blind Children - Sydney NSW
Trivia Tribe - Brisbane QLD
Mid Coast 2020 - Taree NSW
Catherine McGregor - Canberra ACT
2012 - National Finalist, Australia's Best Blogs for Only the Depth Varies
2013 - National Finalist, Australia's Best Blogs for Only the Depth Varies
2014 - Event of the Year Finalist, Greater Taree City Council for Wingham Sesqui
2018 - Sweet Adelines Australia - Marketing Award for Redland Rhapsody Chorus
What They're Saying
A thoughtful presentation with excellent photographs and artwork that demonstrate commitment to strategic marketing, both internally and to the wider community , especially local media. The key section on Key Lessons for chorus marketers shows that you are taking time to review the work undertaken, while presenting excellent tips that other choruses could easily use. Congratulations on the gorgeous concert programme produced for the 21st Birthday Celebrations. It told your story eloquently yet succinctly and was well illustrated with photographs. Also booted with the links to the local community who supported your programme with advertisements. In all, another outstanding year for Redland Rhapsody’s Marketing Team , who continue to set the bar very high.
(Sally Piracha - Marketing Team Leader)
Remarks on submission for:
Sweet Adelines Australia Marketing Award,
Sal is an astute and professional strategic planner, communicator and project manager. She project managed the 150 year celebration of Public Education in Wingham (Wingham Sesquicentenary). The project saw her lead a team of volunteers through a year long project to plan and produce a series of events for the three day celebration; develop a communications programme to promote the event, produce a number of publications, track down a complex network of former students and teachers from all over the world. The event was a great success, reconnecting hundreds of people around an important issue - public education. Sal managed the Wingham Sesquicentenary with professionalism and respect.
Chief Executive Officer,
Catherine Hamlin Fistula Foundation
Vibrant yet thoughtful, elegant and measured yet still purposeful and strong…this is how I describe Sal Piracha’s gorgeous designs and mindful copy. As lone of our chorus’s Marketing Managers, she was required to cover all bases I.e. preparing the marketing lpklan, clocking up with strategies and concepts, then producing content and artwork and design. Sal is great to work with and always well informed in what she is doing and what will work best for her clients. Sal’s fabulous.
Writer, Editor, Proofreader and Desktop Publisher